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HTTPS (Hypertext Transfer Protocol Secure) is becoming increasingly crucial for technical SEO. Secure websites with an SSL certificate provide encrypted connections between the user's browser and the server, ensuring data privacy and security. Search engines give preference to HTTPS websites, and it can positively impact a site's search engine rankings. Implementing structured data or schema markup is a powerful technical SEO strategy. Schema markup helps search engines better understand the content on a website and display rich snippets in search results. These snippets provide additional information, such as reviews, ratings, and event details, making search listings more informative and visually appealing to users.

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